The Power in Thinking Small When Starting a Business

Article Written By: Nathaniel

Many of us, as entrepreneurs, start off with big intentions to do big things. Although I love dreaming big and hear a lot about people thinking big, I find that there is power in thinking smallwhen we are getting started as entrepreneurs or solo-preneurs.

Thinking small when you’re just getting started gives you permission to start where you are right now. Whenever you’re establishing any kind of goal, it’s important to make sure you start from where you presently are. Imagine planning a trip from Florida to Texas and putting your starting point in your GPS as Alabama. It just wouldn’t work.

In this article, I’m going to share with you nine ways you can start thinking small and end up with better, much faster results than you would by thinking big.

Make Your Goals Small

When we give ourselves small goals that we can reach regularly, we build confidence as entrepreneurs. Our confidence will have a big effect on the overall momentum we establish in our business.

Establish small bench marks that give you an indication that you are progressing toward your goals.

Share Small But Deliver In A Big Way

There might be someone or multiple people in your life who are interested in your life, such as a family member or significant other. When we are just getting started, it can be easy and very natural to share our goals with people we care about. But, later, we may realize that the path to the goal we shared was much longer and challenging than expected.

There is nothing wrong with this unless the people who you shared your goals with also share an opinion with you that shows lack of faith in your success. This can happen sometimes if we have tried multiple times to start businesses in the past and didn’t follow through.

If that is the case, just communicate that you expect moderate results and do your best to surprise them with exceptional results. It’s also okay not to share anything at all with anyone until you make your first dollar. I find that not sharing is the best way for some people to get started if they are surrounded by negative people.

Have a small narrow focus with your business activities instead of a big one: Many people add activities that aren’t necessarily responsible for generating revenue. The truth is, you only need to master the phase of your business that you’re in right now. Focusing on anything else can waste time. If you’re just getting started with your business, then just focus on your first steps towards generating revenue and nothing else.

Think Small With Your Marketing

Mastering one marketing process or one way to bring in business is more important than starting 100 customer-getting activities that never really bring you any benefits. Have you ever seen neglected Twitter accounts or Facebook business pages? They do more harm than good.

When we choose to master one marketing process, we can maximize our return from the resources we invest in by making that marketing process work. Starting small with your marketing process is a more effective approach for most entrepreneurs, because when we start small with a marketing process, we can take the time to master the parts that incrementally create a more profitable marketing channel.

Focus On Your First Small Sale

Focusing on just one plan to make one sale is one of the most important things you can do when you are just getting started. The more you can narrow your focus on your first sale, the easier it will be to stay on task and not get distracted with anything but the actions that are going to get you to that first sale.

Make Your Niche Smaller

Many people think they should sell their products to anyone and everyone who could buy them. When you get smaller and more specific with who should buy from you, something amazing happens with your marketing. Your marketing material will be 100 times more effective because you can speak the exact needs and wants and concerns of those people.

Once you exhaust that niche there is no shame in starting a second business that services another niche, but we need to play in an industry that is possible for us to win.

Get Small Commitments From Your Prospects & Have Fewer Offerings

When you bring your prospects down your marketing funnel, the fewer decisions you give them, the more likely they will be to make one. Also, the smaller you can make the commitments, the easier it is for them to take a step when you ask them to contact you.

Think Small Budgets And Save Big Dollars

Thinking small budgets forces us to get more creative and become smarter at our craft. It forces us to keep from wasting resources. Focusing on small budgets will help prevent misuse of finances and insure longevity through your first stages of business development.

It’s easy for many of us to try to throw money at problems we don’t know how to fix. When we force ourselves to figure it out, we become more successful because we understand the ins and outs of the foundation of our business.

Start Small By Starting Part Time

I personally have met a lot of people that never start the business of their dreams because they think they don’t have the time or resources. It’s like somehow having a part time business isn’t cool.

These people many times will end up leaving their job before they should and put unneeded stress on themselves and their families. If you’re just getting started, give yourself permission to be part time. Just make sure that you block aside a specific amount of time that isn’t under 10 hours a week to work on your business.


Jonathan Jackson